MTV Motion ID

Target Audience:

Teenagers, Adults from 20 to 27 years old

Goal:

Make audiences feel excited and want to get involved in MTV community

Characteristic of MTV:

• Bold: expressed by the use of warm colors, sudden and fast tempo, constant changes, strong contrast
• Diverse: Many different shapes of bacteria, mixture
• Interactive: Hit to the wall
• Influential: Change at the end

Theme:

Travel through lifestyles

My participation:

Develop concept, draw storyboard, design characters