Earth Hour

Target Audience:

General viewers

Objective:

Encourage people to save the earth by turning off their lights in earth hour time

Concept and Execution:

We show a stupid man but still really want to participate in the Earth Hour event to encourage the others to join.

On Earth hour, a man (appears as a stupid dude) goes around the house and turn off all his lights. However, when he comes into his bed room, he wants to turn off the lamp but the switch is broken. He looks outside the window and all the houses are turning off their lights so he begins to panic. At that moment, he thinks of the solution by spraying black paint on the light bulb. But the paint cannot cover all of the bulb so he take the light bulb out of the lamp and keep spraying paint. When he intent to put the bulb back, he realizes that he has been in the dark already.

My participation:

Develop concept, draw storyboard, shoot and edit video