Non-smoking

Background:

In HCMC, the number of teenagers smoking is rising everyday. They didn't smoke for the cause of pressure but a lot of them want to show off and just follow friends.

Objective:

Stop teenagers from following each others to smoke

Target market:

High school boy

Concept and execution :

In this 35 seconds TVC, we want to show teenagers that following friends is just like being a puppet in their hands.
This kind of metaphor also helps to touch their pride that is very important to teenagers then they will react (in a positive way) after watching this TVC.

My participation:

Develop concept, draw storyboard, shoot and edit video