Safe sex

Target audience:

Youth from 18 to 28 years old

Objective:

Encourage young people to use condom while having sex

Background:

Vietnam is one of the countries which have the highest abortion rate in the world. However, prejudice against using condom is still available. That makes people hesitate to ask their partner to use condom when having sex.

Theme:

Sweet, warm and open minded message to encourage couple to have safe sex. There is no shame to express love.