Teenage sexuality

Target audience:

Vietnamese teenager's parents

Objective:

Ask parents to talk and understand their child more. Urge them to educate their children about safe sex

Background:

Vietnam is one of the countries which have the highest abortion rate in the world. Teenage abortion account 20% of the whole number. Nevertheless, Vietnamese parent rarely talk to their children about sex. What they often do is to ban their teenagers from all sexual behaviors such as hug, kiss … Obviously, it doesn't work.

Concept:

Question parents about their way of communicating with their children. Show them how worse it can be if they don't change their way of educating their 'little' daughter/son who is in a rebellious age.

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